Six4 Productions is a film making company based in Glasgow, Scotland. They produce some really interesting content and have a deep insight into adventure tourism and the technologies that it utilises:
“In this world of technology and social media, video has become one of the best ways to showcase your business, products, service or events. People engage better with online content when it’s video or photos.”
“A picture is worth a thousand words a video is worth a million!” Unknown.
Check out the video on their website which shows off the Scottish highlands through drone footage. http://www.six4.co.uk/
There is a lot of adventure to be had in the water along the west coast of Scotland with stunning coastlines and opportunities for island hopping. Sea kayaking around Scotland’s west coast is without a doubt among the best in the world and there are a number of providers to choose from, with different offerings and for all levels (for example, Arisaig Sea Kayak Centre, Rockhopper, and Otter Adventures).
New to 2018 are sea kayak company Roam Outer Hebrides, based on the island of Harris. Owner Andrew Reeve offers half and full day trips with all equipment provided. Check out their new website http://roamouterhebrides.co.uk and get a taste for what they offer by watching the video below.
The digital marketing and product innovation modules developed in the AVIP project will hopefully help businesses like this, and anyone wanting to set up their own adventure tourism business, to gain new tips and develop their skills.
Visit our website: www.adventuretourism.eu
Abacus Mountain Guides
A good website and blog is extremely important in the adventure tourism industry to let customers experience what you offer, before they take the leap! Your marketing team is important- invest and hire the best people.
You want to your advertising to truly represent how your business works!
Abacus Mountain Guides offer year round experiences and have a regularly updated blog to show customers what kind of experiences can be had. This is a really effective way to get people involved and follow up on the adventure after it happens.
This is an excellent way to get some feedback on the adventures and how your customers have enjoyed their trip! A top tip from marketing experts is to be present on your social media and your website. If customers have queries and questions about an adventure or prices or logistics it is important for your team to respond in a timely manner.
They also offer practical skills, guides and information to make the journey as smooth as possible. Take a look at the blog here to see how effective good images and communication can be in promoting an adventure tourism business:
Mountain biker Hannah Barnes took her passions and created an adventure tourism experience that launched in 2018. The Lochaber area is an amazing landscape to experience all kinds of adventures, particularly mountain biking, with trails and dedicated downhill courses at Nevis Range and Glencoe Mountain Resort and further afield. Hannah added the element of yoga to this to create an all round experience bringing guests from all over the globe!
This shows the benefit in the adventure tourism industry in focusing on your passion and bringing in a specific market. Take a look at the Instagram posts and Hannah’s website to see how effective imagery and good marketing promoted this new kind of adventure tourism experience; https://www.hannahbarnes.co.uk/ride-om-retreats/ and https://www.instagram.com/ride_om/
The www.theadventuretonic.com is a Scottish blog about slow travel, adventure and getting out of your comfort zone.
“I feel strongly that adventuring is for everyone, and comes in many forms, and I love the feeling I get when I push myself to try something new. It would be great to encourage others to do the same, all whilst exploring this beautiful country.”
Slow tourism invites travelers to enjoy their tourism adventure at a reduced pace; one that is sustainable and responsible. This allows you to discover new destinations while respecting them, live like a local and leave the place the way that you found it!
It invites tourists to get to know places, to live and “taste” them while at the same time promoting their protection as patrimonies of inestimable worth, as a richness to be safeguarded for our common wellbeing.
Read the blog for more about Kelly’s adventures and follow @kellyjmo on Instagram
Where does your mind go when you hear that?
Oxfordshire, Cumbria, The North Coast NI?
If you thought of those then you would be wrong, the “Outdoor Capital of the UK” is a brand which is used to market Lochaber as THE destination in Scotland for all kinds of adventure tourism, beautiful views and a fresh outlook on adventure.
The most recent campaign featured a series of videos promoting the businesses and experiences that make the place a great place to adventure.
Take a look at the videos on the Facebook page here:
or have a look at the website to see the success of the campaign:
Follow your fire and find your passion!
Don’t be afraid to branch out!
Atlas Mountaineering are a mountaineering and guiding businesses located in the Highlands of Scotland. Their guiding skills are employed in Scotland but they developed a new product offering that takes their skills to the High Atlas Mountains of Morocco.
Take in the beautiful landscapes, experience the breath taking view as you hike through the mountains.
From the trip description you can see how the transferable skills are used to encourage adventure tourism in new areas, and make it accessible to more people. It’s a great example of how adventure tourism businesses can diversify their product offering but still stay true to their passions:
Adventure Tousim is a worldwide phenomenon, are you going to take part?
Follow this link to our AVIP website: http://adventuretourism.eu/