Where does your mind go when you hear that?
Oxfordshire, Cumbria, The North Coast NI?
If you thought of those then you would be wrong, the “Outdoor Capital of the UK” is a brand which is used to market Lochaber as THE destination in Scotland for all kinds of adventure tourism, beautiful views and a fresh outlook on adventure.
The most recent campaign featured a series of videos promoting the businesses and experiences that make the place a great place to adventure.
Take a look at the videos on the Facebook page here:
or have a look at the website to see the success of the campaign:
Follow your fire and find your passion!