Roam the Outer Hebrides

There is a lot of adventure to be had in the water along the west coast of Scotland with stunning coastlines and opportunities for island hopping.  Sea kayaking around Scotland’s west coast is without a doubt among the best in the world and there are a number of providers to choose from, with different offerings and for all levels (for example, Arisaig Sea Kayak Centre, Rockhopper, and Otter Adventures).

New to 2018 are sea kayak company Roam Outer Hebrides, based on the island of Harris.    Owner Andrew Reeve offers half and full day trips with all equipment provided.  Check out their new website and get a taste for what they offer by watching the video below.


The digital marketing and product innovation modules developed in the AVIP project will hopefully help businesses like this, and anyone wanting to set up their own adventure tourism business, to gain new tips and develop their skills.

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A good guide is curious about their surroundings!

Abacus Mountain Guides

A good website and blog is extremely important in the adventure tourism industry to let customers experience what you offer, before they take the leap! Your marketing team is important- invest and hire the best people.

You want to your advertising to truly represent how your business works!

Abacus Mountain Guides offer year round experiences and have a regularly updated blog to show customers what kind of experiences can be had. This is a really effective way to get people involved and follow up on the adventure after it happens.

This is an excellent way to get some feedback on the adventures and how your customers have enjoyed their trip! A top tip from marketing experts is to be present on your social media and your website. If customers have queries and questions about an adventure or prices or logistics it is important for your team to respond in a timely manner.

They also offer practical skills, guides and information to make the journey as smooth as possible. Take a look at the blog here to see how effective good images and communication can be in promoting an adventure tourism business:

Make your passion your business.


kay-liedl-423158-unsplashMountain biker Hannah Barnes took her passions and created an adventure tourism experience that launched in 2018. The Lochaber area is an amazing landscape to experience all kinds of adventures, particularly mountain biking, with trails and dedicated downhill courses at Nevis Range and Glencoe Mountain Resort and further afield. Hannah added the element of yoga to this to create an all round experience bringing guests from all over the globe!

This shows the benefit in the adventure tourism industry in focusing on your passion and bringing in a specific market. Take a look at the Instagram posts and Hannah’s website to see how effective imagery and good marketing promoted this new kind of adventure tourism experience; and


Adventure Tourism material testing

Momentum had a great evening at the end of November disseminating the AVIP project.

They hosted a AVIP Pilot Testing Event, in Sligo Higher Institute, Ireland.

20 people from the Adventure Tourism industry tried and tested the Modules from Immersive Technologies and Product Innovation. We received much appreciated and valued feedback.

If you would be interested in testing these modules or completing the course follow the links below to our website and our social media.


Wild Atlantic Way Epic 12 Day Tour

Ireland is full of adventure, culture and fun. This tour will take you along Ireland’s west coast from West Cork in the South to Donegal in the North.

The Wild Atlantic Way Tour is a soft adventure tour which will take you on walking trails to some of the country’s most spectacular vistas and dramatic coastlines.

hugo-kemmel-530652-unsplashEach day will be filled with adventure activities, cultural and historical visits and experiences, as well as breathtaking coastal walks along the Wild Atlantic Way.  This tour will take you out of the tour buses to experience Ireland as it should be experienced. Stunning vistas are ready to be discovered – be mesmerised by Ireland’s most beautiful locations. From walking along the highest sea cliffs in Europe to visiting ancient sites and castles, this adventure tour of Ireland will give you experiences and memories that will last a lifetime!


Find out more information at;

Adventure Tourism- AVIP

Adventure tourism is widely recognised as a powerful tool that can promote sustainable development in rural and economically marginal areas, generating smart employment and jobs growth, as well as providing strong incentives for conserving the natural environment.

There is a need to develop skills in a range of areas to support the industry’s ambitions for growth, including: management and leadership; enabling high quality customer experiences; and ensuring the availability of appropriate training. Therefore, adventure tourism has transformative potential, particularly for those economies constrained by structural weaknesses and disadvantage by their remote locations, including AVIP partners in Scotland, Estonia, Ireland and Bulgaria.

“We must not slip into the false divide between vocational and academic pathways”. AVIP tackles this challenge head on; developing innovative partnerships and new models of HE based around highly flexible learning pathways, tailored to meet digital and innovation skills, empowering businesses to respond to growth opportunities within the adventure tourism economy.


Our main focus is on developing education and training programmes to strengthen the skill base of young people and adults working in the adventure tourism sector. The outputs include innovative study modules aimed at practitioners and employees, as well as students. Cross-cultural forums will be created to ensure an alliance that pools resources, expertise and experience from across the trans-national partnership. The project will help SMEs to upskill in marketing and digital technologies. Learners will acquire the technical skills required to implement effective digital marketing, as well as the product innovation skills that are critical to entrepreneurship and businesses growth.

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