Make your passion your business.

RideOM

Mountain biker Hannah Barnes took her passions and created an adventure tourism experience that launched in 2018. The Lochaber area is an amazing landscape to experience all kinds of adventures, particularly mountain biking, with trails and dedicated downhill courses at Nevis Range and Glencoe Mountain Resort and further afield. Hannah added the element of yoga to this to create an all round experience bringing guests from all over the globe!

This shows the benefit in the adventure tourism industry in focusing on your passion and bringing in a specific market. Take a look at the Instagram posts and Hannah’s website to see how effective imagery and good marketing promoted this new kind of adventure tourism experience; https://www.hannahbarnes.co.uk/ride-om-retreats/ and https://www.instagram.com/ride_om/